The Eternal Debate: SEO vs. PPC

Every business asks this question: Should I invest in long-term organic growth or buy immediate traffic?

Understanding SEO

SEO (Search Engine Optimization) is a marathon. It takes time to build authority, but once you rank, the traffic is "free" and sustainable.

The Power of Paid Ads

PPC (Pay-Per-Click) is a sprint. You get traffic the moment you switch the campaign on, but it stops the moment you stop paying.

The Verdict

Ideally, use both. Use Paid Ads for immediate results and validation while you build your SEO foundation for long-term growth.