Local Ride is a Canadian rideshare challenger positioning itself as the driver-first alternative to Uber and Lyft — with zero commission, meaning drivers keep 100% of every fare.
What problem needed solving?
Building a two-sided marketplace from scratch in a market dominated by global giants. The app needed to attract drivers before it had riders, and riders before it had enough drivers — the classic cold-start problem, compounded by limited launch capital.
What MarkTale did
MarkTale led product strategy, brand identity, and go-to-market. We designed and shipped native iOS and Android apps, built a driver acquisition funnel targeting ride-share drivers already active on competitor platforms, and launched a hyperlocal city-by-city rider campaign.
Results that matter
Local Ride completed 100,000+ rides in its first year of operation and established a loyal driver base of 2,000+ in three Canadian cities.
- Product Strategy
- App Development
- Brand Identity
- Growth Marketing
- Driver Acquisition
We are big enough to manage scale& small enough tounderstand the care you need
You may be an established enterprise with defined processes for almost everything or a self-funded start-up looking to create a niche for itself, we are here for you to make things work.
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GrowingTeam Members
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Email Us
marktaleworld@gmail.com
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