Case Study

Local Ride

Engineered from the ground up into a thriving Canadian rideshare powerhouse. Full-stack iOS/Android apps with zero commission for drivers.

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Local Ride

Project Data

ClientLocal Ride Inc.
IndustryApp Development
Year2023
Services
Mobile App DevUI/UX DesignBackend ArchitectureGo-To-Market

The Challenge

Breaking into the rideshare market dominated by Uber and Lyft is a monumental task. Drivers were tired of high commissions, and riders wanted fairer prices. The technical challenge was to build a robust, real-time dispatch system that could rival the giants in speed and reliability, while the business challenge was to disrupt the pricing model.

The Strategy

We built a zero-commission platform that empowered drivers. On the tech side, we utilized Flutter for a seamless cross-platform experience (iOS & Android) and a Node.js/Socket.io backend for millisecond-latency real-time tracking. We implemented algorithmic pricing that was fair to riders while maximizing driver earnings. Our launch marketing reframed the narrative from "convenience" to "fairness," rallying the local community.

The Outcome

Local Ride successfully carved out a significant market share in Windsor and surrounding areas. The app boasts high retention rates for both drivers and riders. It stands as a testament to technical excellence and disruptive business modeling, facilitating thousands of rides daily with 99.9% uptime.

0%Driver Commission
99.9%App Uptime
iOS & AndroidPlatform
B2B Marketing Agency

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